Starting August 20th just five days ago…
Google launched their new ranking service. This new service is said to identify queries that indicate a strong interest of a domain.
Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.
Go to the Google Webmaster Central Blog if you haven’t read the full story.